How To Sell The Benefits Not The Features Of Sliding Wardrobes

Posted by admin | Business | Posted on December 24th, 2013

 

When ever any-one asked me ‘What do you do for a living?’, I always used to say ‘I sell sliding wardrobe doors’. But you know that started to sound pretty lame after a while, I mean it doesn’t sound very exiting and never really prompted an interested response.

So a while ago I set about redesigning my approach to sales and how I promoted my sliding wardrobes. Do not get me wrong, they are not boring, I love what I do and think the product is fabulous, but how I could I impart their virtues other than ‘I sell sliding wardrobe doors’.

After reading a popular book on sales technique, the penny dropped. I needed to focus on the benefits of sliding door wardrobes, rather than the features. The benefits that the customer wants to hear such as.

Creating more space in their home, 50% more than a traditional wardrobe.
Enhancing their space with a ‘designer’ feel
Creating a tidy, airy ambiance to their room

So now when people ask me what I do for a living I say I am a ‘space designer’, and rather than say ‘oh’ and looked a bit vague, they look interested and ask for more information. Once I have got their interest I’m on a roll! It is easy to talk about the fact everything we create is completely bespoke and really does transform our client’s living space. We can do sliding door mirrors, a wide range of coloured glass and wood grain panels and some glorious glasen designs for the bang up to date penthouse feel at a fraction of the cost of going out and buying a penthouse.

Behind the sliding wardrobe doors is the sliding wardrobe functional aspect. Shelving, drawers and hanging space designed perfectly to suit the client. Whether it is shelves for jumpers, a TV, toy boxes or to hide a big pile of ironing waiting to be done, the space is completely designed to suit.

So a while ago I set about redesigning my approach to sales and how I promoted my sliding wardrobes. Do not get me wrong, they are not boring, I love what I do and think the product is fabulous, but how I could I impart their virtues other than ‘I sell sliding wardrobe doors’.This sales technique can be applied to the art of selling anything, not just wardrobe sliding doors, but of course one of the fundamental aspects of sales, in my opinion, is that you have to start with a great product, and you need to really believe in what you are doing. Yet another reason I love our sliding door wardrobe display, they really sell them selves.

 

 

 

Mary Kneiser Known to Offer Hope to Many Patients

Posted by admin | Business | Posted on December 24th, 2013

 

Mary Kneiser, who is one of the most renowned physiatrist, mainly specializes in fields like physical medicine and rehabilitation. She is known for offering valuable medical service and treatments to people from different age groups as well as she have been a major source of support to a lot of individuals. Her line of work focuses on three key spheres, which include painful conditions caused by both chronic and acute musculoskeletal wounds; functional limitations as well as acute mutilation rehabilitation. By means of her knowledge and proficiency, she offers valuable assistance to patients, who are in need of physical rehabilitation. She ensures that all her patients are nursed back to health so that they are able to live a better improved life. She has completed her medical education, which lasted for 4 years as well as one-year internship in addition to three years of training in residency postdoctoral.

Mary Kneiser has received certification from the American Board of Physical Medicine and Rehabilitation or ABPMR. The ABPMR certifications that she has achieved are an apparent suggestion that Kneiser has successfully finished the residency postdoctoral program as well as assessment. The certifications also act as a proof that Kneiser has undergone each and every obligatory examination processes, which are believed to act as an assurance that as a doctor, she possesses all the necessary knowledge and skills required to deal with medical complications with regard to physical medicine and rehabilitation. The ABPMR known to be a nationally recognized and distinguished body includes experts in different spheres like physical medicine, clinical practice, rehabilitation medical teaching and academic medicine.
Besides receiving certifications from the ABPRM, Mary Kneiser has also received certification from the American Board of Emergency Medicine or ABEM. Owing to the attainment of major certifications in addition to 19 years of experience in the field of physical medicine and rehabilitation, Kneiser is presently associated with three renowned hospitals. A lot of athletes and sports personals come to her frequently to avail her services as they know that she is capable of treating any kind of physical injuries, which are caused by strenuous exercises or by sports activities. She is considered to be the best in treating injuries, such as hamstring sprains, shin splints, ankle sprains, ligament sprains, muscle cramps and others.

These types of injuries cause acute pain and call for special treatment so as to make sure that the condition does not get further aggravated and eventually goes out of control. A lot of athletes have been forced to give up their promising careers owing to such physical injuries. In such instances, Kneiser comes to the rescue by treating such painful syndromes with great precision and helping the patients to get back to normal life.